BloomsyBox
Driving Scalable Growth Through Precision Marketing
Client Overview
BloomsyBox is a national flower subscription brand delivering premium bouquets, roses, and plants across the United States. When the company first partnered with Buddylytics, they had a strong product and loyal customer base, but their advertising structure and analytics setup were limiting profitability.
The goal was to rebuild a clean, scalable marketing system across Google, Meta, and Microsoft Ads that improved efficiency, data accuracy, and brand trust.
Initial Challenges
Tracking Gaps
Inconsistent revenue attribution across ad platforms and tracking gaps in GA4 prevented accurate performance measurement
Poor Merchant Center Score
A "Fair" quality score in Google Merchant Center reduced Shopping visibility and click-through rates
Low Review Rating
2.7-star Google rating with only 30 reviews hurt local and paid trust signals, impacting conversions
Disorganized Campaigns
Campaign structure lacked segmentation by audience intent and seasonality, limiting optimization potential
Strategic Solutions Implemented
Google Merchant Center Optimization
✓ Cleaned product feeds, corrected missing attributes, and improved fulfillment data
✓ Achieved an “Exceptional” quality rating and earned the Top Quality Store badge
✓ Increased product visibility and click-through rates across Google Shopping listings
Google My Business (GMB) Transformation
✓ Implemented post-purchase review automation and personalized response templates
✓ Increased positive reviews from 30 to over 600, improving the average rating from 2.7★ to 4.7★
✓ Strengthened local trust, which positively influenced brand search and paid conversions
GA4 and Server-Side Tracking
✓ Rebuilt GA4 to track accurate purchase events and conversion values
✓ Connected Google, Meta, and Microsoft Ads data through server-side tagging to reduce tracking errors
✓ Created custom dashboards to help the BloomsyBox team identify top-performing products and scale them for higher profitability
Google Ads Growth
The Google Ads rebuild focused on a data-driven structure that grouped campaigns by intent, product type, and seasonality. Optimization across feed data and audience signals led to measurable efficiency gains.
Full-Year Performance (Jan 1 – Dec 31, 2024)
Cost: $961K (down $45.8K from 2023)
Purchases: 15.1K (up 4.11K YoY)
Purchase Value: $2.03M (up $228K YoY)
ROAS: 211% (up 32% YoY)
Proved long-term scalability and profitability at high spend levels
Q4 Peak Performance (Oct 1 – Dec 31, 2024)
Cost: $320K (down $127K YoY)
Purchases: 4.54K (up 1.06K YoY)
Revenue: $725K (up $25.4K YoY)
ROAS: 227% (up 70% YoY)
Holiday Season Impact (Dec 1 – Dec 31, 2024)
Cost: $199K (down $105K YoY)
Purchases: 2.79K (up 676 YoY)
Revenue: $484K (up $37.7K YoY)
ROAS: 244% (up 97% YoY)
Meta Ads Profitability and Scaling
Through strategic audience segmentation, creative testing, and bid optimization, we achieved exceptional efficiency on Meta platforms.
March 2025
ROAS: 649% (up from 493% in March 2024)
Spend: Less than half of the previous year
Revenue: +91% YoY growth
May 2025
ROAS: 498% (up 144% YoY)
Revenue: +42% YoY
Spend: Increased strategically while maintaining profitability
Microsoft Ads Expansion
Relaunched Shopping and Search campaigns with corrected product feed and conversion setup
Dec 2024 – Feb 2025
Spend: $25.2K
Revenue: $69.8K
ROAS: 277%
+14,800% YoY revenue increase
Key Results Summary
$2.8M+
Tracked Digital Revenue (2024)
200%+
ROAS Across All Platforms
91%
Meta Revenue Increase
14,800%
Microsoft Ads Growth
Top Quality
Google Shopping Badge
4.7★
Google Business Rating
Custom
Dashboards for Product Profitability
Conclusion
By refining every layer of BloomsyBox’s marketing from accurate tracking to campaign segmentation and creative optimization, the brand achieved scalable, measurable, and sustainable growth.
BloomsyBox transitioned from unclear ROI and fragmented tracking to a data-informed, high-performing ecosystem that consistently delivers strong returns.
Today, BloomsyBox stands recognized as a Top Quality Store with a reputation for excellence and a digital advertising strategy built for long-term success.