Privacy Policy for Buddylytics.com

1. Categories of Personal Information Collected

We collect the following categories of personal information:

Identifiers:

Name, email address, phone number, IP address.

Commercial

Information: Records of products or services purchased, obtained, or considered.

Internet

or Other Electronic Network Activity: Browsing history, search history, and interactions with our website.

Geolocation

Data: Approximate location based on IP address.

Professional

or Employment-Related Information: Job title, employer name (if provided).

Sensitive

Personal Information: Financial information (if applicable), login credentials, or other sensitive data provided by the user.

2. Sources of Personal Information

We collect personal information directly from you when you provide it to us, automatically through your interactions with our website, and from third-party service providers.

3. Purposes for Collecting Personal Information

We collect personal information for the following purposes:

To provide and improve our services.
To process transactions and fulfill orders.
To communicate with you regarding updates, promotions, or customer support.
To analyze website performance and user behavior.
To comply with legal obligations.

4. Sharing of Personal Information

We may share your personal information with the following categories of third parties:

Service providers who assist in operating our website and services.
Advertising and analytics partners.
Legal or regulatory authorities, if required by law.

5. Retention of Personal Information

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods are determined based on the type of data and its use.

6. Consumer Rights

Under the CCPA and CPRA, you have the following rights:

Right

to Know: You may request details about the personal information we collect, use, and share.

Right

to Delete: You may request the deletion of your personal information, subject to certain exceptions.

Right

to Correct: You may request corrections to inaccurate personal information.

Right

to Opt-Out: You may opt out of the sale or sharing of your personal information.

Right

to Limit Use of Sensitive Personal Information: You may limit the use and disclosure of sensitive personal information.

Right

to Non-Discrimination: You will not be discriminated against for exercising your rights.

To exercise your rights, please contact us via:

Email: contact@buddylytics.com
Phone: 407-270-0997

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. These include:

Essential

Cookies: Necessary for website functionality.

Performance

Cookies: Help us understand website usage and improve performance.

Functional

Cookies: Enable personalized features.

Targeting

Cookies: Used for advertising and tracking user behavior.

You can manage your cookie preferences through your browser settings or by using the Do Not Sell or Share My Personal Information and Limit the Use of My Sensitive Personal Information tools available on our website.

8. Security Measures

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, theft, or disclosure. These measures are designed to ensure the confidentiality, integrity, and availability of your data.

9. Updates to This Policy

This privacy policy is reviewed and updated annually to ensure compliance with applicable laws. The most recent update will always be available on our website.

10. Contact Information

If you have any questions or concerns about this privacy policy, please contact us at:

Email: contact@buddylytics.com
Phone: 407-270-0997

Last Updated: 04/12/25

At Buddylytics.com ("we," "our," or "us"), we respect your privacy. This Privacy Policy explains how we collect, use, and protect your information when you interact with our website. By using our site, you agree to this policy.

1. Information We Collect

A. Data You Provide

When you submit inquiries via Wix Forms, we collect:

Name
Email address
Phone number (if provided)
Any other details included in your message.

B. Automatically Collected Data

We use Google Analytics 4 (GA4) and Microsoft Clarity to track:

IP address (anonymized where possible)
Browser/device type
Pages visited, clicks, and session duration
Interactions with site features (e.g., buttons, forms)
Heatmaps & session recordings (via Microsoft Clarity).

2. How We Use Your Data

Purpose Tools Involved

Respond to customer inquiries. Wix Forms

Analyze website traffic & behavior. GA4

Improve user experience Microsoft Clarity

Marketing optimization GA4 + Clarity

3. Cookies & Tracking Technologies

Google Analytics 4 uses cookies to measure traffic. Opt-out via Google’s tools.
Microsoft Clarity uses cookies for session recordings. Opt-out here.
You can disable cookies in your browser settings, but some site features may not work.

4. Third-Party Data Sharing

We only share data with:

Google (GA4 analytics) – Google’s Privacy Policy
Microsoft (Clarity) – Microsoft’s Privacy Policy
Wix (form submissions) – Wix’s Privacy Policy

We do NOT sell your data.

5. Data Retention

Wix Form submissions: Stored until you request deletion.
GA4/Clarity data: Automatically deleted after [24 months] (based on your settings).

6. Your Rights

You may:

Request access to or deletion of your data.
Opt out of analytics tracking (links in Section 3).
Unsubscribe from emails (if applicable).

7. Updates to This Policy

Changes will be posted here with a revised "Last Updated" date.

Privacy Policy for Buddylytics.com