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Analytics & Marketing Insights
Expert tips, trends, and strategies to optimize your data and advertising performance
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Google Ads Call Extensions: The Complete Guide
What Are Google Ads Call Extensions? Call extensions add clickable phone numbers to your search ads, appearing as: A phone icon + number...
Gerald D'Onofrio
May 72 min read
4
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Is Google Tag Manager Necessary for Your Website?
Google Tag Manager (GTM) has become a popular tool, but is it right for your business? The answer depends on your website’s complexity,...
Gerald D'Onofrio
Apr 242 min read
9
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What Are Sitelinks in Google Ads? (And Why They Matter)
Sitelinks are additional clickable links that appear under your Google Ads, giving users shortcuts to key pages. They typically increase...
Gerald D'Onofrio
Apr 232 min read
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What Are Negative Keywords? Learn How They Save Money & Improve ROI
Irrelevant clicks drain budgets and skew performance data. Properly implemented negative keywords within your Google Ads account...
Gerald D'Onofrio
Apr 218 min read
8
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New Year, New Strategy: Why You Need a Bing Ads Agency in 2025
With Microsoft Advertising projected to grow 22% in 2025 ( eMarketer ), businesses leveraging Bing Ads agencies are seeing 3-5X higher...
Gerald D'Onofrio
Apr 122 min read
9
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What Are Headlines and Descriptions in Google Ads?
If you've ever searched on Google and clicked on an ad at the top of the results, you've interacted with two critical ad components:...
Gerald D'Onofrio
Apr 113 min read
14
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Common Bing Ads Mistakes Small Businesses Make (and How to Fix Them)
Running a successful Bing Ads campaign can be a game-changer for small businesses, but it’s easy to make mistakes that waste time and...
Gerald D'Onofrio
Mar 163 min read
6
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Advertising on Bing vs Google: Which Is Better for Small Businesses?
When it comes to online advertising, small businesses often face a tough choice: Bing Ads or Google Ads? Both platforms offer unique...
Gerald D'Onofrio
Mar 166 min read
9
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Do Google Business Posts Help SEO?
If you’re a business owner, you’ve likely heard about Google My Business (GMB) and its importance for local SEO. But does posting on...
Gerald D'Onofrio
Mar 72 min read
6
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How to Advertise Your Business: 10 Proven Strategies to Grow Your Brand
Advertising your business effectively is key to attracting customers, increasing sales, and building brand awareness. Whether you’re a...
Gerald D'Onofrio
Feb 273 min read
10
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The Ultimate Guide to Local Advertising: Boost Your Business with Targeted Strategies
In today’s competitive market, local advertising is more important than ever for businesses looking to connect with their community and...
Gerald D'Onofrio
Feb 253 min read
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How Google Ads Can Help Your Business Grow
In a world where online visibility can make or break a business, finding the right tools to stand out is essential. Enter Google Ads, a...
Gerald D'Onofrio
Feb 203 min read
7
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Are Google Ads Worth it in 2025?
As digital marketing continues to evolve, businesses are constantly evaluating the effectiveness of their advertising strategies. One...
Gerald D'Onofrio
Feb 183 min read
8
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Is Google Analytics Still Relevant in 2025?
In the fast-paced world of digital marketing, staying updated with the latest tools and technologies is essential for maintaining a...
Gerald D'Onofrio
Feb 123 min read
24
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Understanding Google Tag Manager: When and Why to Use It
Understanding Google Tag Manager: When and Why to Use It In the ever-evolving world of digital marketing, managing multiple tags on a...
Gerald D'Onofrio
Aug 28, 20243 min read
23
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What’s Changed with the Sunset of Universal Analytics to GA4
The transition from Google Analytics 3 (Universal Analytics) to Google Analytics 4 (GA4) has marked a significant shift in how businesses...
Gerald D'Onofrio
Aug 21, 20243 min read
15
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What is Geofencing and How Can It Benefit Your Business?
In today's digitally-driven world, businesses are constantly seeking innovative ways to target their audiences more effectively. One such...
Gerald D'Onofrio
Aug 19, 20243 min read
14
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Is Google Analytics Still Relevant in 2024?
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to maximize their online...
Gerald D'Onofrio
Aug 17, 20249 min read
49
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Unleashing Business Potential: The Crucial Role of a Web Analytics Consultant
In the dynamic digital landscape, data-driven decision-making is paramount for online success. Companies recognize the pivotal role of...
Gerald D'Onofrio
Mar 11, 20242 min read
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