New Year, New Strategy: Why You Need a Bing Ads Agency in 2025
- Gerald D'Onofrio
- Apr 12
- 2 min read
Updated: Apr 22
With Microsoft Advertising projected to grow 22% in 2025 (eMarketer), businesses leveraging Bing Ads agencies are seeing 3-5X higher ROI than DIY campaigns. Here’s why the new year demands a fresh approach to your Microsoft Advertising strategy.
1. Bing’s Expanding Market Share
Why it matters in 2025
36% of US desktop searches now happen on Bing/Yahoo (StatCounter)
Amazon product ads now display in Bing Shopping
LinkedIn integration delivers 28% higher CTR for B2B campaigns
Agency Advantage:
✔ Access to beta features like AI-powered ad variations
✔ Strategic placement in new vertical searches
2. Lower Costs, Higher Conversions
2025 cost benchmarks
Metric | Google Ads | Bing Ads |
Avg. CPC | $2.69 | $1.18 |
Avg. CTR | 3.17% | 4.02% |
Conversion Rate | 3.48% | 4.33% |
3. First-Party Data Advantage
Microsoft’s 2025 edge
With the death of third-party cookies, Bing leverages:
✅ LinkedIn professional data (job titles/companies)
✅ Windows device graphs (purchase intent signals)
✅ Xbox gaming demographics (Gen Z targeting)
Agency Move:
Build custom audiences from Microsoft’s first-party data
Layer with offline conversion tracking
4. AI-Driven Automation
2025’s game-changers
Bing Ads agencies now use:
Predictive audiences (identify converters before they click)
Automated ad variations (AI tests 50+ headline combos)
Smart bidding for LinkedIn (target job changers)
Case Study:
Ecom brands saw 73% higher ROAS using AI-powered shopping campaigns.
5. Vertical-Specific Opportunities
Where Bing wins in 2025
Healthcare: 39% of patients start searches on Bing
Finance: 2X conversion rate for insurance ads
B2B: 68% of decision-makers use Bing at work
Agency Playbook:
Custom ad extensions for each vertical
Dayparting based on Microsoft Search trends
6. Google Ads Fatigue
The 2025 reset
46% of SMBs report rising Google Ads costs (WordStream)
28% fewer impressions per dollar vs. 2023
Bing’s auction pressure remains 37% lower
Agency Strategy:
Shift 20-30% of budget to Bing
Retarget Google clicks on Bing for 19% lower CPA
7. The Compliance Advantage
2025’s hidden benefit
Bing offers:
✔ Fewer policy restrictions than Google (especially for supplements/finance)
✔ Faster approval times (82% of ads approved in <4 hrs)
✔ Direct support for agency partners
Conclusion - Your 2025 Bing Ads Game Plan
The new year brings three undeniable truths:
Bing Ads deliver better value as Google costs soar
Microsoft’s first-party data provides targeting Google can’t match
Specialized agencies unlock features and efficiencies you can’t replicate alone
Ready to claim your advantage? Our certified Microsoft Advertising partners will:
Audit your current campaigns for missed Bing opportunities
Build a 90-day strategy tailored to 2025 trends
Deliver monthly performance reports
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