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Analytics & Marketing Insights
Expert tips, trends, and strategies to optimize your data and advertising performance


Google Ads Call Extensions: The Complete Guide
What Are Google Ads Call Extensions? Call extensions add clickable phone numbers to your search ads, appearing as: A phone icon + number...
Gerald D'Onofrio
May 72 min read
3
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What Are Sitelinks in Google Ads? (And Why They Matter)
Sitelinks are additional clickable links that appear under your Google Ads, giving users shortcuts to key pages. They typically increase...
Gerald D'Onofrio
Apr 232 min read
3
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What Are Negative Keywords? Learn How They Save Money & Improve ROI
Irrelevant clicks drain budgets and skew performance data. Properly implemented negative keywords within your Google Ads account...
Gerald D'Onofrio
Apr 218 min read
7
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New Year, New Strategy: Why You Need a Bing Ads Agency in 2025
With Microsoft Advertising projected to grow 22% in 2025 ( eMarketer ), businesses leveraging Bing Ads agencies are seeing 3-5X higher...
Gerald D'Onofrio
Apr 122 min read
7
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What Are Headlines and Descriptions in Google Ads?
If you've ever searched on Google and clicked on an ad at the top of the results, you've interacted with two critical ad components:...
Gerald D'Onofrio
Apr 113 min read
12
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Common Bing Ads Mistakes Small Businesses Make (and How to Fix Them)
Running a successful Bing Ads campaign can be a game-changer for small businesses, but it’s easy to make mistakes that waste time and...
Gerald D'Onofrio
Mar 163 min read
5
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Advertising on Bing vs Google: Which Is Better for Small Businesses?
When it comes to online advertising, small businesses often face a tough choice: Bing Ads or Google Ads? Both platforms offer unique...
Gerald D'Onofrio
Mar 166 min read
7
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How Google Ads Can Help Your Business Grow
In a world where online visibility can make or break a business, finding the right tools to stand out is essential. Enter Google Ads, a...
Gerald D'Onofrio
Feb 203 min read
6
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Are Google Ads Worth it in 2025?
As digital marketing continues to evolve, businesses are constantly evaluating the effectiveness of their advertising strategies. One...
Gerald D'Onofrio
Feb 183 min read
7
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