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Google Ads Call Extensions: The Complete Guide

  • Writer: Gerald D'Onofrio
    Gerald D'Onofrio
  • May 7
  • 2 min read

What Are Google Ads Call Extensions?

Call extensions add clickable phone numbers to your search ads, appearing as:


  • A phone icon + number below ad text

  • A "Call" button on mobile ads


How They Appear on Different Devices


  • Mobile: Full-width call button

  • Desktop: Phone number below headline


Example Placement

Buddylytics Google Ad With Call Extensions

Why Your Campaign Needs Call Extensions


3 Proven Benefits


  1. 30-50% Higher CTR

  2. Better Lead Quality

  3. No Extra Cost


Supported Campaign Types


  • Search Network

  • Display Network

  • Performance Max


Step-by-Step Setup Guide


Step 1: Access Extensions Menu


Detailed Instructions


  1. Log in to Google Ads

  2. Navigate to "Assets"

  3. Select "Assets" tab


Google Ads Dashboard Assets Expanded

Step 2: Create New Call Extension


Account vs. Campaign Level


  • Account-level: Applies to all campaigns

  • Campaign-level: Specific to selected campaigns


Google Ads New Call Extension Selector.

Step 3: Enter Phone Details


  • Use a trackable number (different from your website)

  • Select:

    • "Use your business phone" (for Google forwarding)

    • "Call reporting only" (if using your own number)


Pro Tip

Local area codes increase trust by 27%

Google Call Asset Setup

Step 4: Set Call Options


  • Call Scheduling: Show number only during business hours

  • Device Targeting: Mobile-only or all devices

  • Advanced Options:

    • Country/region-specific numbers

    • Call conversion tracking


Google Ads Call Asset Advanced Options

Step 5: Save & Monitor


  • Click "Save" → Extensions take effect within 1 hour

  • Check "Call Details" in reports to track performance


Google Ads Call Report

4 Pro Optimization Tips


  1. Use a Local Area Code

    • Increases trust by 40%

  2. Enable Call Scheduling

    • Prevents after-hours calls (set in "Advanced Options")

  3. Pair with Location Extensions

    • Shows phone + address = 80% more engagement

  4. Track Conversions

    • Set up call conversions in Google Ads


Google Ads Call Extension Conversion Event

Common Mistakes to Avoid


❌ Using Untracked Numbers (can’t measure ROI)

❌ Ignoring Mobile Optimization (tiny click targets)

❌ No Call Scheduling (missed calls = lost leads)


Fix: Use Google’s Call Analytics to identify issues.


Need More Calls from Ads?


Our Google Ads team will:


  • Set up tracked call extensions

  • Optimize for high-intent callers

  • Provide monthly call analytics



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