How to Add Users to Your Facebook Ads Account (Step-by-Step 2026)
- Gerald D'Onofrio
- Mar 26
- 3 min read
Prefer to watch? Follow our step-by-step video guide above to grant access in under two minutes.
Adding a user to your Facebook Ads account in 2026 is a straightforward process that ensures your campaigns are managed securely without sharing personal login credentials. Whether you are onboarding a new employee, a freelancer, or an agency like Buddylytics, this guide provides a direct walkthrough to help you send an access request and get your campaigns running quickly.
Why Proper Access Management Matters
Granting access through Meta Business Suite is the most secure way to collaborate. It allows you to maintain ownership of your assets while giving others the specific tools they need to succeed.
Benefits of Using Meta Business Suite for Access
Security: You never have to share your personal Facebook password.
Granular Control: Assign specific roles (View Performance vs. Full Control) based on the user's task.
Audit Trail: Easily see who has access and what changes are being made.
Temporary Access: Set expiration dates for audits or short term projects.
Before You Begin
To start, navigate to business.facebook.com. Ensure you have the correct business profile selected by using the dropdown menu in the top left corner.
Step 1: Open Meta Business Suite Settings
From the homepage, locate the Settings icon (the gear icon) on the bottom left sidebar. Click it to enter your business configuration area.
Step 2: Navigate to People Under Users
In the settings menu, look for the Users dropdown on the left-hand side. Click on People. This section displays everyone who currently has access to your business portfolio.
Step 3: Click "Invite People"
In the top right corner, click the blue Invite people button. A pop-up will appear asking for the email address of the person you wish to add.
Pro Tip: If the user does not have a professional Facebook account, they can create one using a work email specifically to receive ads invites.
Step 4: Enter User Details and Set Initial Access
Enter the user's email address. You will see options for:
Basic Access: Partial access for standard tasks.
Full Control: This gives the user power over everything except financial data (unless specifically added).
Advanced Options (Finance): Here you can specifically grant permission to View or Manage financial information, such as credit card details, invoices, and account spend. This is ideal for accountants or team members who need to track ROI and billing.
Step 5: Select "Ad Accounts" and Assign Permissions
After clicking next, you must connect the user to specific assets within your business portfolio.
Select asset type: From the left-hand column, choose Ad accounts.
Select assets: In the middle column, check the box next to the specific account you want them to manage.
Assign permissions: On the right-hand side, toggle the switches for the level of access they need:
Partial Access - Manage campaigns (ads): Allows the user to create and edit ads, access reports, and view ads.
Partial Access - View performance: Ideal for audits; this allows the user to access reports and view ads without making changes.
Partial Access - Manage Creative Hub mockups: Grants permission to create and edit mockups in the Creative Hub.
Full Control - Manage ad accounts: This gives the user full control over account settings, finances, and permissions.
Step 6: Send the Invitation
Review the summary on the final screen and click Send invitation.
Note: Invitations typically expire within 30 days. Ensure the recipient checks their email (including spam) to accept the request promptly.
Common Mistakes to Avoid
Wrong Email Address: Double-check the email address to ensure the invite goes to the correct person.
Over-Privileging: Avoid giving "Full Control" unless the person strictly needs to manage billing or business-level settings.
Forgetting to Select Assets: Simply adding a person to the business doesn't give them access to the ad account. You must manually assign the asset in Step 5.
FAQs About Adding Users
How long does an invitation stay active?
Invitations generally expire after 30 days if not accepted.
Can I remove a user later?
Yes. You can return to the "People" section in Settings at any time to edit permissions or remove a user entirely.
Does the user need a Facebook profile?
Yes. The user must have a Facebook profile to access Meta Business Suite, though they can use a work-specific email to set it up.
Scale Your Growth with Buddylytics
If you are looking for more than just technical setup and want a partner to drive high-ROI results, Buddylytics is here to help.
We specialize in Facebook and Instagram Ads Management that turns clicks into customers.
👉 Learn more about our services here: Facebook and Instagram Ads Management by Buddylytics
Let us handle the complexity of Meta Ads so you can focus on growing your business.
