How to Create a Facebook Ads Account in 7 Easy Steps (2025 Guide)

Setting up a Facebook Ads Account is the first step to running powerful, data-driven campaigns that reach the right audience. Whether you’re a small business owner, an agency, or simply getting started with Facebook Ads, creating your ad account correctly ensures you’ll have smooth management and accurate control over your advertising efforts.

In this quick guide, we’ll walk you through how to create a Facebook Ads Account in 7 easy steps, complete with visuals to help you follow along.

Why You Need a Facebook Ads Account

Facebook advertising gives businesses of all sizes the opportunity to reach their ideal customers with precision. With over 3 billion monthly users, it’s one of the most powerful platforms for brand growth and conversions.

Benefits of Facebook Advertising for Businesses

Here’s why setting up your Facebook Ads account is a must:

• You can target audiences based on interests, demographics, and online behavior

• It’s cost-effective, letting you start small and scale easily

• You can build brand awareness and drive traffic to your website or store

• You get real-time insights into how your campaigns perform

  
  

A well-structured ad account ensures your campaigns run smoothly and your business stays organized as you grow.

Before You Begin

Before jumping into the steps, make sure you’re starting from the right place.

Head over to business.facebook.com.This is the official Meta Business Suite, where you’ll manage your Facebook Page, Instagram account, and all advertising assets under one dashboard.

Once logged in, you’ll be ready to create your new ad account.

Step 1: Go to Meta Business Suite Settings

From your Meta Business Suite homepage, look at the left-hand side menu and scroll down to find Settings. Click it to open your business settings.

This section is where you manage everything related to your business account, from ad accounts and pages to permissions and integrations.

Step 2: Navigate to “Ad Accounts” Under “Accounts”

Once you’re in the settings panel, look at the left sidebar. Under Accounts, click Ad accounts.

This section lists all ad accounts currently connected to your business portfolio. If this is your first time setting one up, it’ll be empty.

Step 3: Click the “Add” Button

At the top right corner, you’ll see a blue Add button. Click it to open the menu for adding or creating an ad account.

You’ll now see three options:

1. Create a new ad account

2. Add an existing ad account

3. Request access to an ad account

   
   

Since we’re setting up from scratch, choose Create a new ad account.

Step 4: Choose “Create a New Ad Account”

Click the first option, Create a new ad account, to start fresh with a brand-new ad account under your business portfolio.

This is the correct choice if you’ve never run ads before or want to manage everything under your business suite.

Step 5: Enter Ad Account Details

Now you’ll fill out some basic information for your ad account.

You’ll need to enter:

• Ad account name: Use something descriptive and easy to recognize (for example, “Buddylytics Ads” or “Your Business Ads”)

• Time zone: Choose your local time zone so your reporting matches your business hours

• Currency: Pick your preferred currency for ad spending

  
  

Once you’ve filled in these details, click Next to continue.

Step 6: Select Who Will Use This Ad Account

Now it’s time to tell Meta who this ad account is for.

You’ll see two options:

• My business

• Another business or client

  
  

For most users, you’ll select My business to indicate that the ad account will be used for your own company.

Click Next once you’ve made your selection.

Step 7: Confirm and Create Your Ad Account

Finally, you’ll review all your ad account details before completing the setup.

You’ll see your business name, ad account name, and a note reminding you that once the ad account is added, it can’t be removed from your business portfolio.

Check the box to agree to Meta’s Commercial Terms and Advertising Policies, then click Create ad account.

🎉 Congratulations! You’ve officially created your Facebook Ads Account.

Common Mistakes to Avoid

Even though the process is simple, a few mistakes can cause issues later:

• Picking the wrong time zone or currency (these can’t be changed after creation)

• Creating the ad account under the wrong business portfolio

• Skipping the confirmation step at the end

  
  

Taking a moment to double-check before finishing up can save you from having to redo the process later.

FAQs About Creating a Facebook Ads Account

1. Do I need a Facebook Page before creating an ad account? Yes. Your ad account must be linked to at least one Facebook Page to run ads.

2. Can I create more than one ad account? Yes. Meta allows multiple ad accounts depending on your business setup and history.

3. What if I accidentally choose the wrong time zone or currency? You’ll need to create a new ad account with the correct settings.

4. Can I share my ad account with my team or agency? Yes. You can assign access permissions within Meta Business Suite once the ad account is set up.

5. Why can’t I remove an ad account from my business? Meta locks ad accounts to business portfolios for ownership and security reasons.

Let Buddylytics Handle Your Facebook & Instagram Ads Setup

Setting up your Facebook Ads account is just the first step. The real magic happens when campaigns are optimized, tested, and managed strategically.

If you’d rather focus on running your business while experts handle your ad performance, Buddylytics would love to help.

We specialize in Facebook and Instagram Ads Management that drives growth and results.

👉 Learn more about our services here: Facebook and Instagram Ads Management by Buddylytics

Let us take care of the strategy so you can focus on what really matters — your business.