Understanding Google Tag Manager: When and Why to Use It In the ever-evolving world of digital marketing, managing multiple tags on a website can become a complex task. This is where Google Tag Manager (GTM) comes into play. But what exactly is Google Tag Manager, and when should you consider using it for your website? Let’s dive into the details. What is Google Tag Manager? Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (such as trackin
