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Analytics & Marketing Insights
Expert tips, trends, and strategies to optimize your data and advertising performance


Is Google Tag Manager Necessary for Your Website?
Google Tag Manager (GTM) has become a popular tool, but is it right for your business? The answer depends on your website’s complexity,...
Gerald D'Onofrio
Apr 242 min read
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Is Google Analytics Still Relevant in 2025?
In the fast-paced world of digital marketing, staying updated with the latest tools and technologies is essential for maintaining a...
Gerald D'Onofrio
Feb 123 min read
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What’s Changed with the Sunset of Universal Analytics to GA4
The transition from Google Analytics 3 (Universal Analytics) to Google Analytics 4 (GA4) has marked a significant shift in how businesses...
Gerald D'Onofrio
Aug 21, 20243 min read
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Is Google Analytics Still Relevant in 2024?
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to maximize their online...
Gerald D'Onofrio
Aug 17, 20249 min read
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Unleashing Business Potential: The Crucial Role of a Web Analytics Consultant
In the dynamic digital landscape, data-driven decision-making is paramount for online success. Companies recognize the pivotal role of...
Gerald D'Onofrio
Mar 11, 20242 min read
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